ABOUT US
What is iDADA:
The International Decorative Art & Design Association is an information and inspiration hub; bringing together interior design and garden design enthusiasts, artisans, suppliers and clients from around the world.
What are its Aims:
iDADA is an organisation informed by and communicating our core principles of creativity, curiosity and authenticity as applied to interior design, garden design and curatorial practice.
The International Decorative Art and Design Association
How iDADA delivers:
As a specialist organisation, iDADA aims to inspire creativity through our stimulating, carefully considered and design-focused educational experience. Our short courses, e-publications and international lecture programmes bring together a wealth of academic excellence and commercial acumen. Relevance and currency of all iDADA courses is ensured by our active engagement in research activities, curatorial practice, online discussions, conference participation and commercial consultation with industry.
Why choose iDADA:
iDADA was established in 2021 by international educator, writer, thinker and researcher Dr Anthony Rayworth RCA. This organisation represents the culmination of over thirty years of experience in curriculum design, education management, course development and course content generation for online, classroom and lecture hall delivery. Educational content has been delivered to private and public societies, universities, institutions and for online home study in over 80 countries to thousands of satisfied learners.
Dr Rayworth has served on both the Management and Education Committees of the British Institute of Interior Design and the Education Committee of the Society of Garden Designers. He is a Freeman of the City of London, holds a PhD from Staffordshire University and a Master of Design Degree from the Royal College of Art, London. His PhD was located at the confluence of interior design, curatorial practice and phenomenology. He has extensive experience in the curation of design exhibitions, previously at his own London furniture gallery and later at international design exhibitions.
Dr. Anthony Rayworth RCA
Founder of iDADA
Dr Anthony Rayworth is President and Founder of the International Decorative Art and Design Association. He holds a PhD from Staffordshire University, a Master of Design Degree from the Royal College of Art, London and has over 30 years of international experience in interior design and garden design education, exhibition curating, decorative arts management and design practice.
Anthony is a Freeman of the City of London, an Educator Member of the British Institute of Interior Design, a Member of the European Academy of Design and has previously sat on the Education Committee of the Society of Garden Designers and the Education and Membership Committees of the British Institute of Interior Design. He is an Accredited Lecturer for The Arts Society with extensive experience in lecturing and speaking to a broad range of audiences and is Director of Design Studies at the National Design Academy in Nottingham where he has developed online interior design-related curricula being successfully delivered to students in over 80 countries.
As an independent educator and education consultant; Anthony has lectured and developed bespoke curricula for private organisations as well as design-related courses at both Undergraduate and Post-Graduate Levels for design schools and universities internationally. Anthony also delivers online lectures and seminars, a recent example being a bespoke seminar delivered to the Mirjana Mikulec School of Design in Zagreb, Croatia.
Anthony has recently completed his PhD, “Investigating the phenomenology of design objects within a specific environment”, in partnership with Staffordshire University. The research is located at the confluence of interior design, curatorial practice and phenomenology; applying phenomenology as a tool for interrogating the presentation of objects, examining how presentation may change the meaning of both object and context and articulating propositions initiated as a result of such investigation.
“If someone is genuinely interested in the subject, it becomes possible to develop their enthusiasm through intellectual challenge and exposure to examples of best practice.”
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